After a great Mardi Gras weekend of celebrating George Stathakes‘s debut release on INK Records “Drawings in the Dust”, I have some time to sit back and contemplate what has just happened and what needs to happen. “Innovate, Create, Celebrate” – words of wisdom by the man himself, George Howard. If you haven’t read his blog, 9 Giant Steps, you definitely should.
I am sitting at the Volvo dealership here in St. Louis waiting for my car to be fixed. The mechanic told me “It will be an hour and a half, we have to run a bunch of diagnostics on your car.” A lightbulb went off in my head immediately, when will managers, or for that matter, artist’s run diagnostics on their current status? This should be a once a month to make sure your “well oiled” machine is working properly. Otherwise, it will cost you. In my case, way too much to have my car fixed.
In honor of George, I’ve decided to do 9 questions.
Artist Diagnostic Test
1. Do your recordings line up with your live show?
- This is a must. It is hard enough to push albums in today’s giant vacuum of content. Artist’s must be the whole package today, not a half ass version.
2. Are you putting too much on your plate at once?
- Don’t overreach your boundaries. If you have a show at Nashville’s Bluebird Cafe one day and a show at Los Angeles’ Spaceland, two days later, what are you doing? Focus on the task at hand, you are only a strong as your fans at home.
3. What could you improve on this month?
- Don’t ever think you are done perfecting, there is ALWAYS room for improvement. The moment you think you’ve won, you’ve lost.
4. How many positives are in your corner? How many negatives?
- This may be a daunting task for some, but it is completely essential if you want to get anywhere in this business. Line these up and be HONEST. If you aren’t honest with yourself, you aren’t being honest with your fans. Why let both down at once?
5. Where do you realistically see yourself in the next three months?
- This is subject to change a thousand times, but that is a good thing. It shows your organization is flexible, realistic, and aware. Awareness in this business is crucial.
6. What are other groups of your size or artist’s size in that genre doing to create awareness? Has it worked for them?
- Again, I can’t stress enough that being aware is so important. There is nothing wrong with a good idea made better.
- If you aren’t aware of others successes and failures, then how will you learn?
- This can be a great opportunity for teamwork. Obviously, it is a race to the finish, but helping other artists in your genre will only strengthen your band and your street cred.
7. Does your internet presence match up to your real world presence?
- I see this go wrong all the time, someone has a huge internet following and this fails to turn into ticket or door sales.
- You go to the show and there aren’t half as many people as you might expect. This is because they haven’t created that interaction, they haven’t been given that golden ticket to enter the factory yet.
8. How bad do you want to take it to the next level? Are you ready?
- Depending on how long you’ve been at it, if you cannot answer these questions, then you cannot pass go and collect $200.
- Every artist should be able to honestly look at themselves in a mirror and say “I got this, I want this, I will take it to the next level.” Repeat every day.
9. Do you feel that you are getting adequate attention from your team? Bang for your buck? This can be reversed for managers (strongly encouraged to avoid problems in the future)
- This is a crucial question. If you have to, trim the fat.
